In addition to giving some great examples on the impact of color on human behavior, he discusses some other interesting correlations, including the impact of hurricane names on the amount of relief funds raised.
Interesting stuff, with a myriad of applications. Enjoy!
Earlier this week I enjoyed a presentation given by Steve Rotter of Brightcove entitled The New Content Marketer. He spoke directly to the power that video has in attracting and retaining customers. Steve did a great job and I would encourage you to watch it if you have a chance.
For those of us who have toiled away in the decidedly unsexy world of marketing operations, this was a reaffirmation of our role and the bright career future that lies ahead.
According to the article, in today’s largely online world, content has to be consistently great and delivered flawlessly. Marketing operations facilitates delivery, and in effect acts as the CIO of marketing. That said, a key difference is that marketing operations encompasses a broader collection of responsibilities, including:
Reporting and analytics
Budget management
Planning
Process management
Best practice syndication and training
Marketing systems
Data management and quality
Market intelligence
The article touts that marketing operations will eventually emerge as the strategic advisor to the CMO.
As Scott wrote, “Good operations is good marketing.” We couldn’t agree more.
Just finished reading a McKinsey article entitled Six Social-media Skills Every Leader Needs. To see the full article, click here.
It is interesting to note that the article addresses not only what a leader needs to know at a organizational level, but also on a personal level as well, including technical and creative skills.
Are you ready to add the role of Producer to your skill set?
What are you and your company doing to embrace social media?
It points out that a company’s culture contains 2 main components: structure and people. Each of these has 5 important parts. Getting these right is essential to company success.
You’ll have to read the article to find out what they are, but as Tony Hsieh, the founder of Zappos, points out, “If you get the culture right, then a lot of really amazing things happen on their own.”
How does your company continue to build its culture?
Workers who have the support of their peers live longer
When relationships are good at work, family life is better
One of the key recommendations is that teams try to understand their differences through the use of formal assessment tools such as Meyers-Briggs. These tools help you understand your preferences, how to communicate with others, and how you take in information.
In the end it’s not about changing people – it’s about understanding them.
The other day I tuned in to a webinar given by Dr. Chris Boorman of Huddle. Entitled The Future of the Marketing Department, it gave some great insight into the forces driving the future of Marketing and organizational considerations that any CMO or senior marketing leader should be aware of. Some of the topics addressed include:
What I found most interesting was the rise in mobile. It’s not surprising that Zuckerberg said that, in 2012, Facebook became a mobile company. Here’s a couple of interesting stats to support his statement:
1) Mobile daily active users exceeded web users for the first time in the fourth quarter of 2012
2) Mobile revenue represented approximately 23% of advertising revenue for the fourth quarter of 2012, up from approximately 14% of advertising revenue in the third quarter of 2012
It will be equally interesting to see if his acquisition and development strategies continue to support the rise of mobile.
What’s role does mobile play in your advertising strategy?
Just read a short paper by Marketo entitled, 5 Ways To Encourage Customers To Share Your Content. To see the .pdf version, click here.
It contains some interesting and successful strategies to engage your customers and share the brand, including gamification and special rewards for influencers.
Is your company taking advantage of these strategies?
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