Earlier today I read this article on copyblogger, which includes a 7-minute video by industry legend David Ogilvy. In it he extolls the virtues of direct response marketing, describing it as his “first love” and a “secret weapon”. He also admonishes agencies for keeping general advertising and direct response as separate units.
According to him, no one should be allowed to write general advertising copy until he or she has served an apprenticeship in the world of direct marketing and “tasted blood”.
He said all of this 40 years ago. What a visionary.
Just saw read through this informative presentation entitled “What is strategy?” by Marc Sniukas of www.sniukas.com. At 75 slides, it gives a number of insights and explanations to the essence and purpose of strategy. Plenty of fodder to answer the question “What is strategy?” Enjoy!
Just read an interesting article on the Leadership Freak blog entitled 5 Structures That Shaped Zappos Culture.
It points out that a company’s culture contains 2 main components: structure and people. Each of these has 5 important parts. Getting these right is essential to company success.
You’ll have to read the article to find out what they are, but as Tony Hsieh, the founder of Zappos, points out, “If you get the culture right, then a lot of really amazing things happen on their own.”
How does your company continue to build its culture?